Within the next two years 20,000 new guestrooms will be available across Thailand

Posted by Party Pete on June 1st, 2008 filed in Uncategorized

The majority of the independent local hotel establishments need international sales and marketing businesses to assist them compete with main tour agencies and successfully open up new commercial options. The TCT (Tourism Council of Thailand) is convinced that sales and marketing companies could assist operators becoming more efficient in networking, training and marketing.

“It is pivotal to understand the customers’ demands and trends in their requirements. Some visitors prefer first-class independent accommodation, or the modest-sized boutique hotels providing more personalised guest services, rather than spending their holiday in a big chain establishment. So it is necessary for owners of the smaller hotels to get the correct market focus,” a TCT representative said.

The THA (Thai Hotels Association) recently announced that within the next two years over 20,000 new guestrooms will be available across Thailand. Almost 7,000 additional hotel rooms in Bangkok are scheduled to be operational by 2010, while on Phuket it is expected that there will be 8,000 new rooms available by that time. The rest of the new rooms will be realised in other significant touristy areas across the nation. Complete Thailand tourist guide

For the next two years many construction workers in Thailand will be busy building new hotels

According the THA competition between the hotel operators is going to be more intense and owners will have to be creative and invent new strategies to draw more guests. One of the latest establishments in the ‘land of smiles’ using the help of an international marketing company is the Indigo Pearl in Phuket. The firm named WorldHotel assists this hotel with general marketing drawing international customers.

WorldHotel is already working with about 80 other resorts and hotels as well, including establishments in Chiang Mai, Krabi, Bangkok, Hua Hin and Pattaya.